Dubai Police Be Aware of Fraud campaign activities have helped raise public awareness, with police reporting a decline in fraud cases in 2026 and identifying joint awareness efforts as one contributing factor.
The October 28 update highlighted cooperation involving more than 25 government and semi-government entities. For residents, the campaign carries a practical message: check the offer, verify who is behind it and avoid rushing into payments.
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Joint Efforts Support Fraud Prevention
According to Emirates 24|7, the improvement was attributed partly to awareness activities under the campaign, rather than to a single measure.
A related forum highlighted cooperation between institutions and the community. Specialised sessions examined emerging scams and practical prevention measures, placing public awareness alongside wider efforts to combat fraud.
The update reports progress during 2026; it is not a full-year assessment or an announcement that fraud has been eliminated.
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What Is the ‘Be Aware of Fraud’ Campaign?
‘Be Aware of Fraud’ is an ongoing Dubai Police initiative that alerts the public to scam methods and explains how to recognise suspicious offers before handing over money or sensitive information.
Earlier official warnings have covered fake investment and trading opportunities, as well as fraudulent advertisements for chalets and holiday homes.
Those previous alerts help explain the campaign’s practical value. They are background to the latest update, not newly reported incidents.
Investment and Rental Scams: Warning Signs
In an April warning, Dubai Police described investment scams promoted through social media advertisements and direct messages promising quick or guaranteed profits. Victims may be pressured into urgent transfers or asked to enter personal and financial details through fake links.
Police advised checking an investment provider’s licensing and credibility with the relevant UAE authorities before proceeding.
A separate June warning addressed fake holiday-rental advertisements. Scammers may copy photographs and details from genuine listings, advertise unusually low prices and demand deposits before a property viewing or formal agreement.
Dubai Police urged people to verify the property, the owner or rental company, and supporting documents rather than relying only on photographs or online conversations.
What Residents Can Do
The earlier Dubai Police guidance includes these precautions:
- Verify investment providers through the relevant authorities.
- Do not share banking or personal information through unverified links.
- Check a holiday property and the advertiser’s identity before paying.
- Be cautious when someone pressures you to transfer money immediately.
- Avoid sending rental payments to personal or unknown accounts.
A low price or attractive return should not replace proper checks.
How to Report Suspected Fraud
Dubai Police’s official campaign warnings direct the public to report suspected online fraud through the eCrime platform or other official police channels. Non-emergency reports can also be made by calling 901.
The latest decline is encouraging, but the campaign’s earlier warnings remain relevant: verify first, protect personal information and report suspicious offers.
Sources: Dubai Police
