A 27-year-old Indian resident in Dubai has turned a routine shopping trip into a life-changing achievement by winning a free studio apartment through a city-wide retail campaign.
Aysha Ameer, a Kerala native living in Dubai, was announced as the first winner of the “Win Your Home in Dubai” campaign. The apartment prize was sponsored by Binghatti under an initiative launched by the Dubai Festivals and Retail Establishment (DFRE) in collaboration with Dubai Chambers, encouraging shoppers to participate through qualifying purchases.
How Aysha Ameer Secured a Free Dubai Studio Apartment
Campaign organisers said that shoppers who spent at least AED 500 at participating stores and scanned the official campaign QR code were automatically entered into the lucky draw. Aysha Ameer joined the campaign after her husband encouraged her to take part, although she never imagined she would actually win.
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Speaking about her experience, Aysha admitted that she initially believed the winning notification might not be genuine. It was only after receiving the official confirmation email that she realised she had won. She added that the prize arrived at the perfect time, as she and her husband had been planning to purchase a home but had postponed their decision earlier this year.
Dubai Shopping Campaign Encourages Retail Growth
The “Win Your Home in Dubai” campaign reflects Dubai’s ongoing efforts to boost the retail sector through attractive promotional initiatives. Beyond rewarding shoppers, the campaign strengthens Dubai’s image as a leading destination for living, business, and investment. Similar promotional campaigns are expected to continue supporting tourism, retail activity, and the emirate’s growing real estate market.
Conclusion
Aysha Ameer’s victory shows how a simple shopping trip can turn into a life-changing opportunity. The campaign also highlights Dubai’s commitment to rewarding shoppers while supporting the city’s retail and real estate sectors.
