Dubai, September 17, 2026 — Travelling to Dubai on flydubai could now come with an additional benefit for eligible passengers.
A new partnership between flydubai and Dubai Police is giving arriving passengers the opportunity to purchase an Esaad Card at a special price, potentially opening access to discounts across several everyday and travel-related categories.
The agreement was signed during Arabian Travel Market 2026 at Dubai World Trade Centre as Dubai continues to build stronger links between aviation and tourism services.
flydubai Passengers Get a New Benefit in Dubai
The idea behind the initiative is relatively straightforward: travellers arriving in Dubai on flydubai can access Esaad benefits from the beginning of their UAE visit rather than having to rely only on conventional tourist offers.
For visitors, that could mean additional savings on some of the services they are likely to use during their stay.
The card is not automatically free for every flydubai passenger. The announcement says eligible arriving passengers can purchase it at a special price.
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Dubai Police Esaad Card Opens Discounts Across Multiple Categories
The Dubai Police Esaad Card programme connected to the new partnership covers a broad range of sectors.
The announced categories include:
- Restaurants and theme parks
- Shopping
- Tourism and travel
- Health and sports
- Family services
- Automotive services
- Hotels and accommodation
- Education
- Government services
- Online shopping
That makes the initiative potentially relevant not only to tourists looking for attractions, but also to travellers spending several days or weeks in the UAE.
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For international visitors, travel expenses do not end with the flight and hotel.
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Dining, attractions, shopping, transport-related services and other activities can quickly become a significant part of a holiday budget. Access to additional offers can therefore be useful, depending on the traveller’s eligibility and the participating businesses.
The new arrangement reflects Dubai’s broader effort to connect its aviation, tourism and visitor-service ecosystem.
Rather than treating the flight as the end of the travel journey, the partnership links the arrival experience with services visitors may use throughout their stay.
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Why the flydubai Partnership Matters for Dubai Tourism
The timing is also notable as flydubai continues expanding its international network.
The airline currently connects Dubai with more than 125 destinations across 56 countries, while its recent network updates include additional connectivity in markets such as Thailand and Nepal.
That growing network brings travellers from a wide range of markets directly into Dubai, creating more opportunities for partnerships that connect airlines with tourism and local services.
At Arabian Travel Market 2026, flydubai also reported strong engagement with travel agents and buyers from 50 markets.
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What Travellers Should Check Before Buying the Esaad Card
Travellers interested in the offer should check the eligibility, purchase process and participating offers before assuming that every discount will apply to their trip.
The partnership provides access to the Esaad programme at a special price for eligible flydubai arrivals, but individual benefits can depend on the participating service provider and applicable terms.
For visitors planning a Dubai holiday, the practical value will ultimately depend on where they stay, what they plan to do and which participating services they use.
A New Link Between Aviation and Dubai’s Visitor Economy
The flydubai–Dubai Police initiative is more than another discount programme. It shows how Dubai is increasingly connecting the airport arrival experience with the wider visitor economy.
As international connectivity expands and tourism demand remains strong, partnerships between airlines, government entities and tourism businesses can create new ways for visitors to experience the city.
For flydubai passengers, the Esaad initiative adds another option to consider when planning a Dubai trip — particularly for travellers who expect to make use of several participating services during their stay.
Source: Dubai Police/flydubai partnership details reported by Gulf News; flydubai official network and ATM 2026 updates.








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